You probably know the basics of SEO.
You know that it’s important to have a B2B website as well as a blog, to create awesome content that will engage your customers, and to use social media as part of your content strategy.
But there are some less-common tactics you might be missing on your website. These include local SEO (getting your business found by nearby prospects) and competitive evaluation (checking out what your competitors are doing). Plus, I’ve included five strategies that any company can do even if they don’t have an intern or manganese buyers full-time marketer on staff.
So, take note! Here are 11 SEO strategies you may not be using but should consider:
1) Run Search Ads Competitors Keywords
One of the best ways to learn what your competitors are doing is to run search ads for their keywords. You can see not only what keywords they’re targeting but also how much they’re bidding on them and how their ads are performing.
2) Evaluate Competitors Webpages
Another great way to learn what your competitors are doing is to evaluate their webpages. What kind of content are they creating? What’s the tone of their website? How do they structure their pages?
3) Monitor Competitors Social Media Activity
Monitoring your competitor’s social media activity is a great way to see what type of content they’re sharing, how often they’re posting, and what kind of engagement they’re getting. This can help you to determine what content is resonating with their audience and see what type of social media tactics are working for them.
4) Analyze Competitors Backlinks
Analyzing your competitors backlinks is a great way to find out where they’re getting their links from and see what types of websites are linking to them. This can give you some great ideas for where to get links for your own website.
5) Spy on Competitors AdWords Campaigns
Spying on your competitors AdWords campaigns can give you insights into what keywords they’re targeting, how much they’re spending on ads, and what type of ads they’re running. This can help you to optimize your own AdWords campaigns and get ideas for new tactics to try.
6) Check for Competitors Broken Links
Another great way to see what your competitors are up to is to check for broken links on their website. This can help you find places where you might be able to get backlinks and also give your ideas for new content.
7) Spy on Competitors Webinars
Spying on your competitors webinars is a great way to see who they’re targeting, what type of content they’re sharing, what they talked about during the webinar, and who was in attendance. This can give you some good ideas for how to position yourself as an expert in your industry and also see if there’s a need that hasn’t been met yet by other companies.
8) Identify Competitors Marketing Goals
One of the best ways to see what your competitors are up to is to identify their marketing goals. What are they hoping to achieve with their marketing efforts? What are their pain points? What are they trying to solve?
9) Evaluate Competitors Email Marketing Strategy
Evaluating your competitors email marketing strategy can give you insights into what type of content they’re sending, how often they’re sending it, and what the open and click-through rates are. This can help you to determine what’s working well for them and get some ideas for your own email marketing strategy.
10) Compare Competitors Website Design
Comparing your competitor’s website design can give you insights into what type of website they have, how it’s structured, and what kind of design elements are used. This is a great way to determine if there is an opportunity in your market for a new or different type of website design.
11) Check Your Site vs. Competitors Sites
Finally, checking your site versus your competitors’ sites can give you some ideas for changes that you may want to make on your own site. Look at the usability of their pages, check out their calls-to-action, consider changes that might increase conversions on certain pages, and see where they’re having success in terms of SEO performance.
These are just 11 strategies you probably haven’t thought about when it comes time to do some competitor analysis. Which ones have you used before? Which ones will you try out now that you’ve seen this list? Share your thoughts in the comments below.