A User-friendly Website is Important for Your Brand: But Why?

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A user-friendly website is way better than one that looks classy yet is complicated. Many brands neglect that convenient usability is vital to hook a customer, and this mistake restricts their brand from succeeding. A quick and easy-to-use webpage can generate revenue and sales to a better extent. Also, it can boost the chances of your brand’s success. How a visitor turns into a customer is dependent on the website’s performance.

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To make an online brand successful, a website needs to have a catchy interface and a consistent and stable user experience for visitors. Focusing more on convenient usability also helps in setting your website apart from competitors

But wait, what is convenient usability?

In webpage designing, convenient usability and user-friendly interface are referred to as letting users/visitors quickly find information about a brand or business without any struggle.

Improving the usability of your webpage is essential to make it the best for your customers. Here, in this article, our main focus would be the features of a user-friendly website. Ensuring these features in your webpage can enhance and elevate the chances of online revenue generation.

So, without any more ado, let’s dig in.


1.  Well Written and Perfectly Structured Content

According to a study, the average percentage of internet users do not read the content from A to Z. They skim through it to find the key information. In this quick skim process, they detect whether the content written is helpful for them or not.

Therefore, it is highly important to put relevant content on the web page that is well-formatted and nicely structured. Make sure everything from grammar and write-up to paragraphs, headings, sub-headings, and bullets are used correctly.

Moreover, to make it to a level further, you can take the help of website content writers UK.


2.  Perfectly Responsive

As it is a well-known fact that more than half of the internet users find it convenient to open a website on mobile phones, it is important to ensure your webpage is fully responsive i.e. mobile compatible.

Also, once your website designer/developer has gotten the job done, check how it looks on a mobile. See if the content appears nicely, look for the options, and in short, make sure you as a user are satisfied with its mobile view.

In case you encounter some options not working perfectly in mobile view, you can consult your developer.


3.  Easy to Load

As a user myself, I can assure you that there is nothing more irritating than a website that takes too long to load. As a matter of fact, this slow loading process is among the reasons why users leave web pages without even looking at what the business or brand has to offer. To elevate the user experience, ensure that your website loads in a few seconds. Not just usability, fast loading also benefits you by improving your search engine result page ranking.

To see how much time your website takes to load, you can use the free tools that are conveniently available. If it is quick and robust, you are good to go but if not, you need to take some steps in order to improve it.


4.  Let Your Website Suit All Users

A webpage cannot be user-friendly if it is made to target a specific audience. To work on enhancing user experience, you need to make your webpage suitable for everyone. Learn about accessibility guidelines and see if your website is a perfect fit, if not, take the help of your developer. Your webpage cannot be a success if it is not for everyone.


5.  Browser Constancy

It’s easy to neglect browser compatibility. Due to this negligence, even some of the most renowned companies’ websites suffer from this issue. This is detrimental to branding and has a negative impact on the usability of the website.

Despite the fact that current browsers have progressed and become more efficient, there are still significant differences in how various browsers read a webpage. It’s critical that your website looks and behaves the same on all major browsers, including Chrome, Internet Explorer, Firefox, Safari, and Opera. Simple details like this distinguish a professionally designed website from the competition.


6.  Effective and Efficient Navigation

Good navigation also plays its part. It is among the most vital features to make a website user-friendly. Go with simple JavaScript and HTML menus as they appear the same on all web browsers.

At the same time, the navigation needs have to be clutter-free to be more effective and efficient on your website. Instead of adding many menu options, try to limit them as much as possible. If you have a large network then you can go with a sub-navigation or a drop-down menu to enhance navigation else, try to leave it.


7.  Plan Informational Architecture

Yes, information architecture is also a thing. The way information is organized, structured, and presented has a lot to do with improving your website’s usability. However, less attention is given to it. And at this point in time, it holds a lot of importance as today’s web pages have a lot of information and resources to offer in order to target the audience.

Before diving right in, plan everything about your page. Start from categories and website sections in a careful way. Ensure to present information in such a way that actually benefits users. When you are working to improve user experience, always think from a user’s perspective.


8.  Proper Error Handling

Encountering errors is a part of informational technology. But good error handling can take your website to another level. Hire a professional web developer who handles errors at a code level to ensure users do not have to go through hard times while visiting your website.


9.  Good Colour Scheme

Although it is the most neglected aspect of a network, the color scheme of a site plays a vital role in making it user-friendly. Taking the help of a professional as the frontend of a website is as important as the backend. Make sure the text, background, and graphics on the website contrast well.  


10. Clean Code and Proper Mark-Up

A website that is professionally made and meets the criteria of proper web designing works better as compared to one that is made roughly. Also, a clean code with a proper mark-up is the ultimate secret of the website that loads faster.


The success of your page is defined by its user experience. It boosts your chances of success by allowing visitors to have a seamless experience. It’s one of the things that distinguishes you from the others. The 10 usability qualities listed above must be there on every if the aim is to make it user-friendly. It can help a lot in the success of your website.

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