Do SEO companies absolutely need to make functional changes?

Site structure.

The site should contain information on all search queries. Sometimes this requires adding new pages or entire sections. But it is not enough to add the necessary information: SEO companies it needs to be structured so that it is convenient for the user to find what he is looking for.

Let’s not get lost.

Sections should contain subsections to answer all user questions; they should have simple and understandable titles. In addition, section navigation should be simple and straightforward.

The work on the structure is included in the service cost and is divided into several stages (months) due to the amount of work.

Online chat. 

The online consultant on the site shows that the site is focused on user experience.

User-friendly site = site in good standing with “search engines”.

When communicating with a potential client in an online chat, you keep him on the page – this is positively evaluated by search engines and, together with other factors, affects the site’s position in the search results.

Bonus: in the online chat, you can sell goods SEO companies and services to customers directly.

You can implement an online consultant on the site yourself or with the help of an agency. You also need to lay down the monthly cost of the service.

Usability.

Attractive design, easy navigation, intuitive interface – users are active on such a site. They spend a lot of time on the site, share content, bookmark pages, and return to the site again.

Prompt the user at the end of the article that this material can be shared on social networks with a small pop-up window, and someone will repost. Search engines will notice this behaviour and increase your site’s rankings.

The agency can give you recommendations for improving usability; it is up to you to implement them or not. Improved usability may partially include such work in the cost of SEO work; it all depends on their number and complexity and the project budget. Different SEO companies have different pricing & packages. In practice, it is considered normal to do usability work on a separate budget.

Adaptation for mobile devices. A significant proportion of traffic comes from mobile devices, which is why search engines show friendliness to mobile-friendly sites. This item is not included in the promotion cost since this is a separate voluminous work of a web specialist, not an SEO specialist.

“It is clear that this is necessary and important, but my site is so beautiful …”

Do not be afraid of changes: your website will be created by promotion specialists, a designer and a copywriter. You always have the opportunity to agree on the pictures and each comma – everything will appear on the site only after your 100% approval.

We recommend that you work in conjunction with the agency:

• Help him choose the pictures.
• Quickly coordinate the text.
• Ask if you don’t understand something.

With such interaction, the process will be transparent, and the promotion results will appear quickly.

Prepare yourself for promotion.

Look at your site from the outside: how do the search engine and the potential client see it? Is there the information you need? Is it easy for the client to get to the product or service of interest? If not, be prepared to add text and work with usability.

What content do your competitors have? More products in the catalogue? Are there feedback forms, calculator, online chat? To catch up with a competitor in terms of the website content, but also to overtake.

There are necessary changes, and there is nothing without them. However, if you do not agree on the agency’s proposals or stretch this process, the site will be more challenging to bring to the top, of it will not work. 

There are changes of a recommendatory nature, which can be implemented gradually: lay a comfortable budget from month to month and conquer the top and hearts of clients Learn More

The work on the structure is included in the service cost and is divided into several stages (months) due to the amount of work. how do the search engine and the potential client see it? Is there the information you need? Is it easy for the client to get to the product or service of interest? If not, be prepared to add text and work with usability.