Facebook Insights, what they are and what Facebook statistics tell us

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If you are also present on Facebook not only with your personal profile, but also with a company page (read: how to create an effective company Facebook page ) you will surely have noticed that for some time now above the image that you have set as the cover some news has appeared.

The most useful of these to increase the popularity of your page are the Insights , literally insights kindly offered by the social network to know how much and how the page you manage is followed.

First, you need to know that the requirement to see these interesting statistics is to reach a certain number of fans: 30 , to be precise. After having received at least 30 likes , clicking on show all will open the screen below.

But what do Facebook Insights tell us?

First, the social network gives us a general overview :

– the total number of “Likes” of the page: alongside, an arrow indicating whether users who have clicked like have increased or decreased, complete with a percentage, in a period of time that can be viewed by placing the mouse on the arrow (hoping that is green!).
– the number of friends of the fans : this data is interesting because all these people are potentially reachable ; if a fan of yours comments on a post on your page or even better shares it, it will be visible to his friends who may decide to come and visit the page;
– the people who talk about itin essence they are the number of people who interacted with your page, clicking like your content, commenting, sharing, tagging photos etc … in this way they generated a news that can appear on the home of their friends (and here we are link back to previous data);
– total weekly reach refers to the number of people who viewed content associated with your page, regardless of whether they became fans or not.

The following graph visually shows the data just explained: the blue line refers to the total weekly flow, the green one to the number of people talking about it while the purple dots indicate the number of posts published on the page based on the day (plus the dot is big, the more posts are published).

We then find detailed information on the individual posts you have published on the bulletin board of the page:
Which?

Date of publication and name of the post (in this regard: from the drop-down menu at the top left you can choose whether to view these insights only for photos, only for shared links, only for videos, etc … We recommend that you view all types of posts as in the example, for convenience and completeness).
But let’s get to the most interesting data (which only take into consideration the 28 days following publication):

The reach indicates as seen above the number of people who viewed the post. By clicking on the number you can go into details and see the number of spontaneous interactions (people who have seen the post directly on your page or in their home), paid (they arrived at your post thanks to advertisements or sponsored news) and viral ( people who came to your post because a friend shared it, for example).

Engaged users are the people who actually interacted with your post. By viewing photos or generating news (ie sharing, clicking like, commenting…). Other clicks are minor interactions such as clicks on the time of the post, the number of total likes, the name of users who have commented …

By clicking on the number of people who talk about it, you can see in detail the number of comments, likes and shares received by your post.

The other two data displayed are then:

– diffusion : a percentage that illustrates the relationship between the reach of the post and the people who talk about it; in other words, on all the people who have viewed it, how many have really interacted with the post;
– a megaphone that allows you, if you want, to promote your post.

After the overview, Facebook also provides us with useful information about the fans 

Which?
How our fans are distributed by gender and by age group ; based on the country of origin , the city and the language spoken.
Very interesting is the last graph that tells us where the new “likes” of the page come from (new fans have clicked “like” through an advertisement, from their mobile phone, thanks to the recommended Facebook pages … etc …); the green line indicates the number of people who have unlike you (“I don’t like anymore”).

Continuing the analysis, in the item brought we will find similar data but relating to the people reached by our page (who viewed us, in other words): and therefore always percentages divided according to gender and age, origin and language spoken by the people we have reached up.

Below,
the graph on the left takes stock of how we reached these people: how many spontaneously, for a fee or for virality; on the right, the frequency of viewing of the contents of your page by individual users.
Still below,the number of total page views in blue and single visitors in green (usually the data do not coincide, because a single visitor can view the page several times in the same day). Furthermore, Facebook also tells you what people have seen the most (timeline, photos, etc.) and from which external sources they came to your page (Google …).

Finally, in the screen people talking about this topic you will still find demographic data (gender and age, country and city of origin, language) of the people who interacted with your page (clicked like on posts, commented, shared…).

The last data specifies how many people have “talked” about your page in a certain amount of time and the viral reach of the page is very significant: how many people have seen a news associated with your page because it was shared by a friend.

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