LinkedIn Writing Tips: Why You Have to Use Simple Words

LinkedIn is the largest social media for working professionals in the world. Profiles on the platform help connect professionals to each other and grow their networks. LinkedIn articles and profiles can help a person get a new job, demonstrate expertise in a subject, or talk about important issues. From a business perspective, it is a tool to generate new leads and reach a wider audience. Not all LinkedIn profiles and articles perform as well as they should though, here are some tips to make sure they do. 


Use Simple Words

People tend to think that longer and more complicated words and turns of phrase are impressive because they show high intelligence or creative writing abilities. While this may be true for fiction, multiple studies have shown that in business communication and article writing simple words and phrases are more effective. This is for a few reasons:


  • Simple words are easier to understand making the article or profile appeal to a wider audience
  • Explaining a complicated concept using simple language means that the idea is well understood and clear 
  • Articles and profiles that are easy to read are more engaging
  • Simple words can make an author seem more likable


Keep in mind that this piece of advice depends on the type of industry and the intended audience. It is sometimes appropriate and expected to use technical jargon and complicated sentences.


Hire a Professional Service

Professional resume writing services often include LinkedIn makeovers. These hiring experts go over a LinkedIn profile with a fine comb to optimize it. This includes everything from keywords, overall aesthetic, choosing the right profile picture, and much more. The LinkedIn writing services on SkilHub for example allow a client to speak directly with an expert to craft a profile together. These services are well worth the cost and often come bundled with resume updates and other benefits.


Use Catchy Titles

A great title is always important, but it is crucial for a LinkedIn article. LinkedIn articles are read by working professionals with high levels of education. They often don’t have a lot of time and the title is how they judge whether they will click on a link to read an article or not. Crafting engaging and informative titles will greatly improve the performance of a LinkedIn article.


Use Keywords

Whether it’s for a LinkedIn article or a profile, keywords are important. Most people and search engines use keywords to find new information. If a hiring manager searches for potential new employees, she will search using specific keywords. Implementing as many keywords as possible into profiles and articles will result in higher visibility.


Tell a Story

A LinkedIn profile is not just a resume. It is a platform for working professionals to create an online presence. It’s not the right place to upload vacation pictures, but it should still tell the story of an individual. What they do, how they want to be seen by colleagues, who they are as a working professional, etc. 


Be Careful With Buzz Words

Words like specialized”, “goal-oriented”, and “leadership qualities” have become so overused that they now essentially don’t mean anything. Avoid using words that don’t give the reader any useful information. Instead, show them examples of leadership and specialization.


Use Media

Using pictures and other media throughout a LinkedIn profile and articles makes them more engaging and rich. This is also an opportunity for external links and to share important or informational infographics.


Be Consistent

Just because LinkedIn is not a resume doesn’t mean that a resume should not be consistent with a LinkedIn profile. Past work experience and educational qualifications should match, and the overall writing style and tone should feel consistent. Using the same source for resume writing tips and for updating LinkedIn is a good way to ensure this. Recruiters will often compare resumes to Linkedin profiles to determine whether the applicant is genuine or not.


Consider Your Image

As a social media platform, more people can potentially view a LinkedIn article or profile than a CV or resume. This means that an individual has less control over who views their content and information. Good LinkedIn content presents a version of someone that makes them come across as a responsible, trustworthy, human being who would be an asset to any company.


Consider the Audience 

The biggest thing that should impact a profile is the kind of audience someone wants to reach. A person applying for a graphic designer position at an ad agency will have a drastically different profile than someone applying for a research position at a hospital. Articles and profiles on LinkedIn should be made with the goal of appealing to a particular target audience. 


Keep Things Short

People tend not to endlessly scroll on LinkedIn the same way they do on other social media platforms like Facebook and Instagram. Working professionals are usually short on time which means that articles should be limited to 1000 words and profile sections to 400.


Post Regularly but Not Too Regularly

LinkedIn is different from other social media websites and more info about it you can find at . Quality is more important than quantity. Spending time writing something meaningful every week is much better on this platform than posting something inconsequential every day. People should wait in anticipation for posts and not be annoyed by them.


These LinkedIn writing tips will improve the visibility and reach of profiles and articles on the platform. Good luck

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