Social media has emerged as one of the most popular and preferred marketing channels for contemporary businesses. But when it comes to leveraging the channel to its fullest potential, only a few are doing it right. With the help of professional social media management services or in-house expertise, they create effective materials from ad posts to landing pages to drive conversion.
Speaking of landing pages, these can be extremely effective and rewarding when created the right way. But does that mean they are easy to design? Well, that depends on the skills and expertise of the designer. A specialist SMO service provider can make it look effortless and yield excellent results. But with some simple strategies and a little practice and dedication, it is easy and feasible. Here are eight effective tips that can help anyone create compelling landing pages on social media.
1. Keep the layout simple
Some things are best kept simple, and social media landing pages are among those. By conveying clear messages, a simple layout achieves the goal effectively. Keep the layout as simple as possible. Get rid of anything and everything that may clutter the page. That includes website menus, social sharing buttons, sidebars, as well as other elements. A trustworthy social media management services provider can help businesses in building a simple and clean layout.
2. Position the offer
The best way to generate a high-converting offer is to focus on its positioning. Leverage social media to promote the offer by attracting target audiences’ attention, piquing their interest, and providing something of value. To position the offer effectively, address the pain points and distill the offer’s essence in a single paragraph or line. Ensure that the branding is clear and the business’s logo is visible. Also, include contact information and other relevant details. This will reinforce the brand identity and will enable prospective customers to recognize your brand as well as the offer immediately.
3. Ensure the brand messaging is consistent
Consistency is the key to successful marketing and branding campaigns. That’s why a business’s social media page must be consistent with the landing page. It is best to use similar colors, fonts, and visuals. Also, make sure that the benefits, features, and offers are the same on both the social media page and the landing page. Taking the help of professional and experienced SMO service providers can go a long way in ensuring that the brand messaging is consistent.
4. Craft a striking headline
With mostly clean and simple designs, landing pages usually provide limited scope to create a strong impression. However, a persuasive and winning headline can fill the void and add some character to the copy. Craft a striking headline to capture the attention of the target audiences as soon as they look at the page. Make sure that the audience knows what’s in for them and how can they benefit from it.
5. Ensure attractive visual
In social media, visuals play a crucial role in captivating the attention of target users and enticing them to dig deeper into the offers. To create an effective and converting social media landing page, ensure to use attractive visuals and imagery in the copy. Taking the help of social media management services can help businesses select attractive visuals and images for their social media landing pages.
6. Impressive CTAs
The call-to-actions (CTAs) instruct the audience on what to do next. A strong and impressive CTA will provide meaning to the content and encourage the target audience to take the desired action. The most compelling CTAs are usually two or three words long. But their impact is quite massive. CTAs that create a sense of urgency such as ‘Sign Up Now’ can enhance conversions. CTAs that have the word ‘free’ in it can also elicit positive responses from the target audience. ‘Sign Up For Free’ is an excellent example of such type of CTAs.
7. A/B test and optimize
After designing the maiden social media landing page, create another version of the page with some variations. The changes can be minor or major. The next step is to perform A/B testing and use the data to optimize the page. The test entails building two versions of the landing page and finding out the better-performing one among the two. A slight tweak in the content can create huge differences in the results. It can be the headline, the CTAs, the visuals, and more. After finding out the better-performing one, optimize it for mobile and test it to ensure that it is mobile-friendly. Some effective ways to optimize the landing page for mobile devices are:
- Using a responsive web page design will resize the page elements as per different screen sizes.
- Decreasing the image size will reduce the page load time and increase the speed.
- Eliminating distracting elements such as unnecessary background images will be extremely useful.
- Adding auto-fill functionality will enable users to fill in the relevant information easily.
8. Enable easy sharing
After testing, provide easy sharing mechanisms and make sure that the landing page is easy to share across all social media platforms. Creating and using unique hashtags is a great way to increase the visibility of the landing pages. It will automatically reach a large number of people. Also, leverage the sharing features of different networks for effortless sharing. Most important of all, select the public setting option for all landing pages across all social media accounts. This will enable followers and targets to view the pages and share them across their personal accounts.
Finally, it may be concluded
Social media landing pages are dedicated pages that are designed to drive traffic from social media platforms to websites and generate conversions. With social media playing a critical role in shaping buying decisions, these are extremely crucial for every business. Professional SMO service providers can help businesses create high-quality landing pages for social networks.