As per a recent study the video consumption of more than 95% of users has gone up in the last two years of the pandemic. Not surprising! Thoughtfully produced videos offer the full picture of your product or service to interested consumers. This is why video marketing is now considered to be the leading way of promoting your business online.
Video marketing is the distribution of videos as a part of your advertising and marketing strategy to educate your target audience about your product or service. Marketers across the globe are focused on formulating a mission-based and cause-related marketing video content strategy that satiates the voluptuous increase of social media consumption among consumers.
Top reasons why you should invest in video marketing:
- As per a forecast, an average person spent more than 100 minutes a day watching video content in 2021.
- Video content is shared 12 times more often than images and texts.
- 88% of video marketers have experienced a satisfactory ROI through video marketing.
- 93% of social media marketers claimed to land verified leads and new customers through video marketing.
Promoting Your Business Via Video Marketing Amid COVID-19 Pandemic
Video marketing in the times of the COVID-19 pandemic is a departure from lavishly produced and professionally executed ads films. In the transition between February 2020 and April 2020, online video streaming went up by 26%. As the pandemic limited mobility, every social media app transformed itself into a miniature streaming platform with a library of content tailored to suit a diverse audience base.
Here are five ways in which you can promote your business via video marketing:
A video testimonial is a form of user-generated content that represents authentic reviews from satisfied customers. Featuring user-generated content is one of the most effective ways of video marketing. Testimonials are powerful social proof that impact the buying decisions of a majority of people.
More than 90% of customers cite testimonials and reviews as the primary decision behind their online purchasing habits. As the pandemic strains retail visits and window shopping, UGC is an oasis for the hyper online consumer base.
You can collect testimonials from happy customers to make testimonial videos and build case studies. You can also package it into artful and digestible marketing reels and use it to promote your business.
For example, if you’re a skincare brand, marketing testimonials from your customers and presenting before/after shots is the best way to emulate “word of mouth” promotion for your business.
An explainer video unfolds the process and functionality of a service or product to educate the customers. These videos are short, focused, and come with a strong call to action. Businesses use explainer videos to introduce a new product or market an existing service in a succinct manner.
Being able to communicate your brand identity with your audience is an important factor in promoting your business — explainer videos accomplish that. By using the Online video editor you can create engaging explainer videos.
From animation to live-action, there are many types of explainer videos that can be used to present the nuts and bolts behind your product or service. For example, if you are a real-estate consultant, you can market your videos by posting explainer videos about filing registries, loan applications, mortgage assessments, etc.
Product launch videos
As the name suggests, product launch videos are temporary and item-specific videos that focus on a new release of a product or service. A savvy product introductory video can be the reason your sales take off on launch day. These videos are inspired by the buying habits of your target audience.
Instead of courting new customers at all times, this leg of your marketing strategy is based on retaining your base and cashing in brand loyalty.
Make fun introductory videos that resonate with your brand’s streamlined aesthetics and amplify your brand’s reach, messaging, and engagement. For example, if you are an online news publication, you can launch a brand new newsletter by expanding on its format and utility on a product launch video.
Expert advice videos zone into relevant issues and present an unbiased analysis on a subject. Lend a helping hand to your target audience by offering them free expert advice on critical issues.
As people deal with unprecedented circumstances, an empathetic approach to capitalist marketing is expected from brands. Expert advice videos can be categorized into freebies or knowledge bombs that can open up a line of communication between your brand and a prospective buyer.
From influencers to industry leaders, featuring experts in your marketing campaign builds authority and gives your brand an upper hand.
You can feature your business’ internal experts or outsource talent to produce videos about the common pain points that your consumer base is facing. For example, if you own a restaurant chain, you can publish videos that showcase your hospitality and culinary expertise to give an inside view into the processes of your business.
Informational videos cover educational and instructive content and present them in an entertaining manner to your audience. They combine learning with fun and are one of the top-shared forms of content.
As per a recent survey, a majority of people want to stay updated on the developments of the day through updates on recent affairs, but they digress at the sight of brands capitalising on a crisis. Hence, videos focused on being informational or distracting but not condescending work better and are of a greater share value as compared to other content.
For example, if you’re a fashion brand, you can make an informational video about the evolution of polka dots and showcase your knowledge and commitment to your field.
While promoting your business through videos isn’t new, excelling in it during a once-in-a-century pandemic certainly makes things a little trickier. Thankfully, the altered buying patterns of consumers can be reciprocated with sensitive and impactful video marketing that speaks to the masses. We hope this can get you started with formulating a video marketing strategy for your business.
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