Re-engage Your Lost Lead with These Powerful Strategies
Leads are crucial for any business’s success. A company usually invests heavily in lead generation. Besides, there’s also much effort that goes into retaining and nurturing them. Naturally, a lost lead or a dead lead can feel like an opportunity missed. But giving up on such leads is never a wise decision. There are various ways you can win them back. In this article, you’ll understand different factors that result in dead leads. You’ll also find ways by which you can re-engage and win them back.
Mistakes That Result in a Lost Lead
For effective lead generation, you need to stop making certain mistakes. Many marketers unknowingly commit the following errors and then regret over dead leads.
- Absence of awareness – Your prospective customers aren’t aware of your services. You need to impart them as much information as possible so it’s easy for them to take the desired action. It means creating dynamic websites with FAQ pages that give all the necessary information.
- Budget problems – A major factor in lost leads is a highly-priced brand’s product. Your audience desires reasonably priced products that fall into their budget.
- Losses to competitors – An awful customer experience can result in you losing a lead to your competitor. So it’s essential to undertake competitor analysis and improve your lead generation process.
- Absence of the needed features – Often, business owners think that their product is packed with features that can resolve their customers’ problems. But in reality, it lacks those features that are of utmost importance to its customers. It inevitably results in dead leads.
- Sales loopholes – Sales representatives manage numerous clients simultaneously and work long hours. It naturally puts them in a position to commit various mistakes. They are highly prone to occasionally excluding a customer off the sales list or losing out on a lead due to late response. When a company does nothing about these problems despite being aware of them, it results in dead leads.
Strategies to Win Back a Lost Lead
Did you know that businesses lose approximately 30 percent of their leads to cold leads? They refer to leads that go cold due to changes in their phone number, employer information, or any such contact information.
Call tracking reveals companies about the success of their strategies. When you categorize and record each call, you can find which ads trigger customer calls and how many of those calls are actual leads. You can also gain information regarding which of your marketing investments are yielding results through this approach. It’s also possible for you to discover what your target customers want and the way your customer service reps are handling them.
Monitor lead changes
The contact information of many of your SEO leads will change over time. If you don’t keep up with it, these leads will soon decay. When engaging in outbound marketing, many of your leads may switch their current jobs to find better avenues. It is the time when that person is highly open to considering new solutions. So, you can re-approach them and foster a sense of loyalty between you and them. Instead of losing this lead, you build an even stronger relationship with them. At this time, you have all your lead’s attention and can leverage it effectively.
Make the right information available at the right time
Your website is equivalent to your sales representative in the modern digital world. Thus, it should have all the necessary content that results in lead production. It means pieces of key information that the visitor can easily absorb. Data in the form of live conversation or videos than plain text is the most effective in generating SEO leads. Build campaigns with highly interactive content that provides information and educates your audience. Things like customer reviews, testimonials, and call to action buttons that redirect people to competitor analysis result in a significant acquisition of leads.
Make lead recovery calls
Lead recovery entails one of your salespeople calling back a cold lead. They will make a call to the person who quit inquiring about your services and didn’t book an appointment. In this call, the salesperson will ask that individual if they still require the services and how they can be helped. The phone calls are done four times every day, five days a week during this process. It gives your team an opportunity to demonstrate that their customer is valued and seek their services anytime in the future.
Enroll leads in a branded nurturing program
One of the most unpleasant experiences for a sales rep is losing a lead to a competitor. But you can turn these losses into wins for yourself. Contact your lost leads again to gain an understanding of your competitors and the areas where you can improve. You can enroll these leads into a branded nurturing program that talks about your new product, its benefits, and any special discounts you have in store. If your leads think about switching over to another product, your sales rep will be in a better position to give them a more relevant pitch. It’s because they now know exactly what the lead wants and what you can provide them.
After you have earned your lead’s attention, you must do everything possible to retain it. Incentivizing them to act is an excellent method to convert them into sales. In time-sensitive promotions, you give your lead a specific period to take advantage of an offer. This limited time forces them to take action and thus convert into sales. These offers can be anything from add-on packages to discounted pricing or extended warranties.
Now you know the different methods to regain your lost lead. Although not all cold leads can be won back, you can effectively engage most of them. It only requires you to make specific efforts and boost your sales. Do you want more help with your sales and marketing endeavors? In that case, it’s best to consider taking the help of a professional service that specializes in helping businesses attain better leads and drive more significant sales.