Whether old or new tea brands, for certain, they all go all limits with their packaging design. The universe of tea boxes design is a fascinating one. Some viewpoints could make your item appealing, including the boxes you transport it in. Thus, each piece of the design should cooperate and assemble a general voice for your brand. For this, there are some things to consider when designing appealing tea boxes.
Branding Through Packaging
It is quite obvious:
People love their tea. Be that as it may, they also love to try out new flavors.
Tea packaging could be an adjustment for some brands. Yet, it can make your brand stand apart in the market. You are competing with a huge number of various tea brands on the store shelves. Thus, your product packaging needs to hang out amongst thousands.
You could have the most astonishing tea that anybody would love to take. However, if the colors and design of your product packaging crash and burn, your sales would remain low. Accordingly, your brand would not stand out.
The Rules in Tea Packaging Design
Product packaging keeps your item secure and increases the value of the item. When creating your packaging, there are some rules you should note in tea packaging design:
- An authentic logo is essential
- Credibility and truth
- Differentiation from comparable offers
- Product safety
- Articulate your brand message
Know Your Customers
When designing your tea subscription boxes, you need to know who your interest group is and what really matters to them. Which thing drives them to try out another tea brand? Maybe they need something unique in their lives. Or possibly they care most when it comes to season.
The main method of sorting out your customers’ necessities is by looking over them and investigating the psychographics of your customers’ personas. When you understand the powers driving them to search out another tea, you would realize how to pack and present your tea to address their issues.
You might think that the expense of tea bag packaging might eat your net revenues. Well, if you need your exclusive tea to go up against those from luxurious brands, you should spend more on your design and materials.
You could consider the thickness of the cardboard or how the colors look on the packaging experience. Remember, building trust among your customers is important. A brand that is steady in its branding is reliable and exclusive.
Embrace Your Brand Image
What do you think about your brand image? How might you feature this through your custom tea bag boxes? For instance, if you care about taking care of the environment, you should go for recyclable packaging materials.
Your packaging design needs to repeat what your brand thinks often about: its qualities. If your business is one that focuses on preservation and sustainability, make sure your packaging boxes resonate with it.
Carefully Reflect Your Brand Personality
About 90% of customers confess to remembering a brand relying on colors and pictures. Thus, your tea chest boxes need to incorporate your stunning brand logo and perfect color combinations.
If customers currently identify red color with your tea brand, don’t stray a lot from that. Your logo is likewise a major piece of who you are as a brand. Ensure it assumes a noticeable position on your packaging boxes. In this modern business world, customers partner your voice with your tea.
When they need an alternate character or type, they would search for your brand and remember you right away. At the same time, consider using the image you project in the words you use and the color you take.
For example, if you need to be considered as a young, trendy business, tap into language the familiar to the young customers. On the other hand, if you wish to arrive at senior customers, use a classic style and elegant color combinations.
Focus On a Minimalist Style
While you need your tea packaging to stand out, never try to be averse to downsizing things to a minimalist style. Allow your tea item to represent itself with no issue. The quality of your product packaging and the item inside can do a great deal for your branding strategy.
A minimalist look probably would not be reasonable for all types of product packaging. However, if you have a genuinely settled brand, it can drive customers to focus on what is inside the packaging box.
There are still a few essential things that would have to incorporate, like the list of ingredients, your slogan, and your brand logo. Be that as it may, you don’t have to add striking color or huge loads of images to make yourself clear. Is the search ideal for you? No one but you could conclude the voice of your tea brand.
Tell Your Brand Story
Modern customers today love a decent brand story.
- How could you get where you are today?
- What convinced you to start your business?
You may imagine that is a ton to pass on your custom tea bag boxes. On the other hand, you would be able to tell your brand story without any hassle. Collect your essential triumph into a single line of five or fewer words and incorporate it as a slogan on your packaging boxes.
You could eventually add QR codes and links that take customers to a further glance at your brand’s timetable.
Never Overload Your Design
Yes, there is a huge of essential data you might prefer to pass on to your customers. Yet, you should only focus on the fundamental components. Otherwise, your design would be over-loaded with those contending components. In the end, an excessive amount of commotion and a bustling look might dismiss customers.
When do you need to decide between a crowded design or a simple one, which one is ideal? You would see it is quite often the one with less data or dense phrasing. Images could say more than words, so you could deliver a similar message with a photograph or illustration on your tea boxes.