What is a Topic Clusters and how does it work?

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When developing your content strategy, you need to figure out how to build your plan. As we’ve mentioned in previous articles, you should create a cluster related to key topics, develop a pillar page for each topic, and then sub-pages. When you structure your content this way, with pillar pages and secondary pages, you have a more organized approach to content creation to attract organic web traffic. This guide introduces the basics of topic clusters and explains how including them in your content structures can improve your marketing strategy.

What is a topic cluster?

Internal linking is at the heart of any content cluster strategy. A topic cluster is a group of content that revolves around a central topic and uses a pillar page to link to and from it. In a nutshell, a topic cluster focuses on a single topic and offers multiple internal linking opportunities to keep readers on your site.

Your content cluster should start with a strong pillar page and then include links to all secondary pages (or cluster pages) devoted to related topics. More specifically, this distribution is as follows:

Pillar. Your hub for a specific topic. Pillar pages are usually general pages that link to multiple cluster pages.

Cluster page. A more in-depth page that answers a specific question about your overall theme and links back to the main, pillar page.

Following the topic cluster model has many advantages, including:

Better organized content. Pillar pages help organize your content. Pillar pages organize your blog around cluster pages.

Improved SEO. Placing links between secondary pages and the pillar page will ultimately improve your SEO by giving your blog authority on a particular topic.

Faster content production. Once you’ve done the bulk of the work in creating a pillar page, producing the secondary pages will feel much easier, as the research performed applies to all of your content.

More complete content. Avoid overlaps or gaps in your content. For example, if you write about higher education funding and mention student loans on your pillar page, the cluster pages might include loan types or scholarship opportunities. So your pillar page won’t go too deep into these topics.

How to create topic clusters?

The pillar-sub-page grouping model helps streamline content creation and produce better content in less time. The purpose of this grouping goes beyond traditional SEO strategies to help you showcase quality information.

No matter what industry your business is in, you can boost your digital marketing efforts by offering thoughtful content. We will cover the steps required to create topic clusters.

  • Determine your main topic
  • Do keyword research for your main topic
  • Sketch the structure of the pillar and cluster pages for the main topic.
  • Produce Content
  • Publish content and add internal links to secondary pages

How to measure the results of a topic cluster?

Now that you’ve created quality content, you need to figure out how to measure the results of your topic cluster. As we have seen, you can use data from SEO Writing Assistant to improve your rankings and the quality of your content. When looking at this data, you should keep in mind that measurement tools typically focus on page performance rather than the entire topic cluster.

One of the best ways to determine how your content is performing is to use our Traffic Analytics tool. With this tool, you get information such as the number of visits and unique visitors, engagement metrics, and the ratio of desktop to mobile traffic to ensure that your content is optimize for devices on which your audience consults the most.

Once you find out which clusters have had the most success and where they are viewed. You can expand them and produce more content. This should reduce the brainstorming time needed to come up with new content. As you’ll get a sense of what’s working in your industry.

Use topic clusters to show you’re authoritative

Creating serious content requires organization. You need to devote your time and energy to writing quality content to showcase your expertise. But fortunately, you can save time by using topic clusters to produce exceptional content. 

Semrush’s Topic Research tool helps you develop engaging content for your audience. The Mind Map provides you with a visual topic cluster model for your topic.

Developing quality content is a great way to increase your website’s reach to specific audiences. The insights you’ll get for topic clusters can help you focus on topics that will continue to appeal to your target audience. In addition, it saves time in your research to create new content.

Also Read: SEO tactics to Maintain Your Ranking

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