7 Benefits Of Twitter Widget – How Can It Help Brands Thrive?

It is a no-brainer that social media platforms have become the go-to medium for every brand and business to grow their business exponentially. 

Speaking of social media platforms, Twitter is amongst one of the fastest-growing networks with a user base of over 300 million active users. 

The platform has become a huge marketing touchpoint for budding entrepreneurs and brands for targeting their audience and widening out their reach. Even though Twitter started as a microblogging platform, it has exploded in popularity over the years to become a social media giant. 

Making the most of it, brands have started to include Twitter feeds on their website in the form of Twitter widgets to gain some amazing results. If you are new to this strategy and unsure about it, then this blog will help you gain insights into the spectacular benefits of embedding the Twitter widget on website.

All the mentioned benefits would help your business thrive like never before. We are sure that by the time we reach the conclusion, you will be highly compelled to include this strategy in your business. 

Without any further ado, let’s get started! 

Amazing Benefits Of Using Twitter Widget On Your Website 

• Increase your engagement level on the website 

The engagement level of your website visitors pretty much reflects how much interested your potential customers are in your brand and products. Hence, it is an aspect that needs to be worked upon on. 

People’s love for social media is well known. In fact, on average, a social media user spends more than 2 hours daily, scrolling through their feeds. Hence, when you embed Twitter feeds on your website, you push your webiste visitors to stay on the website for a longer period of time, leading to more engagement.

• Instill brand trust and confidence 

Twitter enjoys a massive user base and its users tweet on the platform to openly voice their opinions and experiences with various brands and products. Further aggregating and embedding the content on your website would showcase how loved your products are. 

The first-time visitors on your webiste would be confused about purchasing your products and reading the reviews of your existing customers would instill trust and confidence in them about the quality of your products and services. 

• Helps increase your Twitter followers 

When you embed Twitter feeds on your website, you display the content uploaded by you on your Twitter handle. 

If your website visitors relate to it and like your content, they might feel the need to visit your Twitter profile and hit the follow button, which would lead to an increase in your Twitter followers.  

• Enhance the look of your website 

Nobody loves spending time on a boring-looking website, comprising only texts. A well customized and designed Twitter widget holds tremendous potential to instantly uplift the overall look and presentation of your website. 

While the content quality of your website is of paramount importance, you need to pay attention to the design aspect as well to grab the attention of your website visitors. 

• Get SEO benefits

Embedding a Twitter widget on the website can help brands rank higher on the search engine results page. Once your website visitors stay on the website for longer, it would make your website more relevant for your users. 

The more your website visitors stay on the website, the more the dwell time would be, which would ultimately increase your positioning on the search engine results. This would increase the traffic to your website.

• A reduced bounce rate of the website

A high bounce rate of the website reflects that your website lacks something and your website visitors are not relating to it. When you embed Twitter feeds, you garner attention from your visitors and they are compelled to explore your website more. 

This would in return decrease the bounce rate of your website, reflecting that the website is continuing tapping into the interests of the users.

• Display User-Generated Content To Boost Conversions

As the name suggests, User-Generated Content is the content created by the existing customers of a brand and it can be in the form of images, videos, reviews, GIFs, etc. It is the most authentic and trustworthy form of content since it is unsponsored or unscripted. 

Embedding Twitter feeds on the website would give you a chance to display the validation of your customers, leading to more conversions. More than 80% of prospects leverage User-Generated content before making a purchase and showcasing it would motivate them to purchase. 

Final Thoughts

We have reached the conclusion section of the post and you are now aware of the tremendous benefits of using the Twitter widget on your website. 

Go on now, use this strategy in your business using a responsive social media aggregation tool. Get set to enjoy all the aforementioned benefits and more!