What Makes a Good Advertising Agency: 5 Traits of Successful Agencies

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There are many advertising agencies out there, and not all of them are successful. What makes a good advertising agency? There are several traits that successful agencies share. In this blog post, we will discuss five of the most important ones. If you are looking to hire an advertising agency, or if you want to start your own, make sure that you keep these traits in mind!

They’re Good At Advertising Themselves

A successful advertising agency is good at, well, advertising themselves. They understand the importance of marketing and they make sure that their own agency is always top-of-mind by ensuring they have great online visibility and rank high in the search results. They’re not afraid to toot their own horn and they make sure that potential clients know about their successes.

They Have A Glowing Portfolio

A great advertising agency will have a portfolio that is full of successful campaigns and satisfied clients. They will be able to show you results that they have achieved for their clients and they will be proud to do so. Make sure to look at an agency’s portfolio before you hire them – it will give you a good indication of what they’re capable of.

Culture Fit

This will vary a lot from brand to brand, but when you’re searching for an ‘advertising business Sydney’, it’s important to make sure that they are a good culture fit for your company. You want to work with an agency that shares your values and who you can see yourself having a good working relationship with. Don’t just hire the first agency you come across – take the time to find one that shares your sense of formality or irreverence.

Good Communication

It’s important to work with an advertising agency that has good communication skills. After all, they will be responsible for communicating your message to the world. Make sure that they are responsive to your emails and phone calls – at least acknowledging your inquiry within a few hours after sending – and that they are good at keeping you in the loop on the progress of your campaigns. It’s a good idea to strike up a conversation with their current or past clientele to see how they fare on this point.

An Eye For Creativity

A good advertising agency will think outside the box. They will be able to come up with campaigns that are fresh and original, and that will grab attention. They understand the importance of standing out from the competition and they know how to create ads that people will want to see. Find an agency that are the trend-setters, not the ones playing catch up.

Integrated Approach

Not all advertising agencies are created equal. Some only offer a few services, while others offer a full range of services. Make sure that you work with an agency that offers everything that you need – from branding and website design to social media management and search engine optimization. This will ensure that there is no communication breakdown and that everyone is on the same page about budgets, deadlines and results.

The Takeaway

Hiring an advertising agency can be a daunting task. But knowing what to look for and what makes a professional agency can really start you off on the right foot.

Also read What Makes a Good Advertising Agency: 5 Traits of Successful Agencies

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